If you are using content marketing to generate brand awareness, expand your audience and even attract prospective customers, the chances are that you are weighing on different options to promote the content. Most of the options will allow you, the business owner, to display your content to different people, who you believe will be interested in what you are selling, i.e., Twitter followers, Facebook Fans, blog subscribers or a group of individuals who may have visited your website before. All these are great channels to leverage. Nonetheless, when it comes to content promotion, many business owners tend to forget about search campaigns. The Google AdWords campaign allows users to show their content to individuals who are looking for keywords that are relevant to that content. If you want to speak to Google you can ring the google adwords contact number uk.
By using AdWords, business owners will be able to learn on the intent, which the audience is showing to get to learn more about a specific topic. Mainly because the users are in search mode and not in discovery mode, many of these individuals are more likely to click and covert, because the content that you offer will solve their immediate need. Thus, how exactly does one set up an AdWords campaign when promoting their business?
Setting Up a Content Focused Campaign
Begin with Keyword Search
Before coming up with any campaigns, the business owner is required to do some in-depth research. Different blueprints will guide the owner in identifying some of the high potential keywords that they should use in their campaigns. Always ensure that you select keywords, which are in relation to the content that you are promoting.
Creating Optimised Landing Pages
All AdWords are directed to a landing page, where people may choose to download or view content. Before creating the advertisements, owners must ensure that the landing pages are optimized for the conversion and optimization for SEO. This is an excellent opportunity to incorporate the owner’s keyword research into the landing pages. Targeting specific keywords in the pages’ SEO elements like page titles, Meta descriptions and headers will assist the business owners to accomplish two crucial goals;• Improve the chances of having the page ranked organically.• Improve the AdWords scores, which will factor how closely the Ad copy, keywords and landing page tie together.
Crafting an AdWords Campaign
Begin by designing a fresh campaign in AdWords. Search Network only is a great recommendation mainly because the focus is on the search keywords. Once the business owner is through with the customisation of the settings as well as setting up the budget and the bid, then the creation of an advertisement group within the ad campaign, will follow next. When creating the first ad group, owners must select keywords that are in close relation with one another. Once the user has input the relevant keywords, then the creation of the actual advertisement is the final step.
Business owners can also use these imperative tips when creating optimised ads.
1. Business owners must always use the keywords that they are bidding on, within the specific ad group within the headlines of the AdWords.2. Within the body content of the advertisements, owners must include a clear and precise call to action.3. To avoid the disapproval of the Ads, users should adhere to Google’s guidelines.