Great services to improve your website's performance!

(it's not just what it *looks* like, but how it *performs*!)

So, what do we offer a small business?

  1. Website design & construction – simple and effective
  2. Website optimisation – beat your opponents in the Google stakes!
  3. Pay-Per-Click advertising campaigns via Google, Yahoo and other providers
  4. Analysis of exisiting websites from a presentational, sales & marketing perspective

More information on each key area is available on subsequent pages – but it is important to bear in mind that the right combination of these and other matters may be essential to get the optimum performance. There can be much more than many people think, to making a website and/or small business as successful as possible.  Some experimentation is often necessary along with some fine-tuning.

We like to keep things brief and simple … and concentrate on the key areas to enhance business for each of our clients.  So, it should all be pretty straightforward.

In a nutshell, that’s it!   

Please go ahead and check out the relevant sections of our site.

Using Google AdWords to Promote Your Business

If you are using content marketing to generate brand awareness, expand your audience and even attract prospective customers, the chances are that you are weighing on different options to promote the content. Most of the options will allow you, the business owner, to display your content to different people, who you believe will be interested in what you are selling, i.e., Twitter followers, Facebook Fans, blog subscribers or a group of individuals who may have visited your website before. All these are great channels to leverage. Nonetheless, when it comes to content promotion, many business owners tend to forget about search campaigns. The Google AdWords campaign allows users to show their content to individuals who are looking for keywords that are relevant to that content. If you want to speak to Google you can ring the google adwords contact number uk.

By using AdWords, business owners will be able to learn on the intent, which the audience is showing to get to learn more about a specific topic. Mainly because the users are in search mode and not in discovery mode, many of these individuals are more likely to click and covert, because the content that you offer will solve their immediate need. Thus, how exactly does one set up an AdWords campaign when promoting their business? 

Setting Up a Content Focused Campaign

Begin with Keyword Search

Before coming up with any campaigns, the business owner is required to do some in-depth research. Different blueprints will guide the owner in identifying some of the high potential keywords that they should use in their campaigns. Always ensure that you select keywords, which are in relation to the content that you are promoting. 

Creating Optimised Landing Pages

All AdWords are directed to a landing page, where people may choose to download or view content. Before creating the advertisements, owners must ensure that the landing pages are optimized for the conversion and optimization for SEO. This is an excellent opportunity to incorporate the owner’s keyword research into the landing pages. Targeting specific keywords in the pages’ SEO elements like page titles, Meta descriptions and headers will assist the business owners to accomplish two crucial goals;• Improve the chances of having the page ranked organically.• Improve the AdWords scores, which will factor how closely the Ad copy, keywords and landing page tie together. 

Crafting an AdWords Campaign

Begin by designing a fresh campaign in AdWords. Search Network only is a great recommendation mainly because the focus is on the search keywords. Once the business owner is through with the customisation of the settings as well as setting up the budget and the bid, then the creation of an advertisement group within the ad campaign, will follow next. When creating the first ad group, owners must select keywords that are in close relation with one another. Once the user has input the relevant keywords, then the creation of the actual advertisement is the final step.

Business owners can also use these imperative tips when creating optimised ads.

1. Business owners must always use the keywords that they are bidding on, within the specific ad group within the headlines of the AdWords.2. Within the body content of the advertisements, owners must include a clear and precise call to action.3. To avoid the disapproval of the Ads, users should adhere to Google’s guidelines.

What is pay per click advertising
The most basic way to describe Pay Per Click Advertising, is that advertisers pay a fee every time one of their ads is clicked. From a website owner perspective, it's basically a way of buying traffic to your website.The most common method of Pay Per Click Advertising is through a Search Engine Results Page, such as Google. For instance when you are searching for a phrase on Google, you may notice the 'Sponsored Links' on the top of the page. The main way this is done is through an Ad Auction. Advertisers must bid on the term they want to trigger their ad, which are referred to as 'keywords'.Let's say your company is a specialist in computer parts. Someone wanting to purchase an item of this sort may search for 'laptop parts', 'PC parts' or 'hard drives'. So, if you bid on these keywords, your ad might show up in one of the top spots on the Google results page.Every time your ad is clicked, you will have to pay Google a small fee. The idea behind thi, is that you want the cost of the click to cost you less than what you will earn from it.A click that costs you 5p, may earn you a sale of £300, so it'd be well worth it!Obviously, if it was that simple, everyone would be doing it!A lot of work goes into building a good Pay Per Click campaign. You need to know the right keywords, and how to organize them into a campaign and relevant ad groups. You also need to be able to turn them clicks into sales, otherwise what's the point? So an optimized landing page is vitally important. If these landing pages are useful to the customer, you'll also benefit from a lower charge from Google, which in turn means even more profits!Keyword research can be a massively time-consuming process, but it's the most important thing. Your whole campaign is built around the keywords, so the best advertisers are always growing and refining their keyword list.There's a few points to take into account regarding the list. Ideally you want an exhaustive list. Let's go back to computer parts. You've not only got the obvious popular search options, but you need to think about the long-tail keywords too. These are more specific and less common, but on the other hand, they are less competitive, so less expensive.You also need to think about relevance. You don't want to be paying for keywords that have nothing to do with your business, leading to unnecessary costs. You want the people who are clicking your link, to buy your items, so you want them to be closely related to the things that you sell.Hopefully you'll have learnt a little bit about the expansive world of Pay Per Click Advertising and taken some hints on board. Good luck